Innovators Must Be Powerful Storytellers
作者：
Kathryn Trauth Taylor
作者机构：
Untold Content, Cincinnati, OH 45202 USA.
语种：
英文
关键词：
Storytelling,Innovation storytelling,innovation,innovators
期刊：
Research-Technology Management
ISSN：
0895-6308
年：
2021
卷：
64
期：
3
页码：
43-47
摘要：
Overview: Although storytelling is widely understood as critical to business operations and leadership more broadly, little research exists on storytelling specifically within innovation contexts. Innovators need practical strategies to communicate discoveries, failures, progress, and opportunities effectively. Organizations must empower their innovation teams to practice the art and science of innovation sto...
