WORD-OF-MOUTH RECOMMENDATIONS IN AN AUTOMOBILE MARKET SYSTEM
作者：
Zadbood, Amineh*;Russo, Nicholas;Hoffenson, Steven
通讯作者：
Zadbood, Amineh
作者机构：
Stevens Inst Technol, Sch Syst & Enterprises, Hoboken, NJ 07030 USA.
通讯机构：
Stevens Inst Technol, Sch Syst & Enterprises, Hoboken, NJ 07030 USA.
语种：
英文
关键词：
DIFFUSION,NETWORK,DESIGN,AGENT,TIES
期刊：
PROCEEDINGS OF THE ASME INTERNATIONAL DESIGN ENGINEERING TECHNICAL CONFERENCES AND COMPUTERS AND INFORMATION IN ENGINEERING CONFERENCE, 2019, VOL 2A
年：
2020
会议名称：
ASME International Design Engineering Technical Conferences / Computers and Information in Engineering Conference
会议时间：
AUG 18-21, 2019
会议地点：
Anaheim, CA
会议赞助商：
ASME, Design Engn Div, ASME, Comp & Informat Engn Div
摘要：
Improving design in the context of market systems requires an understanding of how consumers learn about and evaluate competing products. Marketing models frequently assume that consumers choose the product with the highest utility, which provides businesses insights into how to design and price their products to maximize profits. While recent research has shown the impacts of consumer interactions within social networks on their purchasing decisions, they typically model market systems using a top-down approach. This paper applies an agent-based modeling approach with social network models to investigate the extent to which word-of-mouth (WOM) communications are influent...
